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A Business Name (Jina la Biashara) is the commercial identity used by an individual or a group of up to 20 people engaging in business. It reflects the trade name under which they operate, such as “Ali Enterprises,” “Rose Beauty Salon,” or “John Urassa Investments”
It is not a separate legal entity—it is simply a registered trading name. The individual or partnership, not the name itself, is liable for operations and debts
Registering a business name grants legal recognition, exclusivity to the name, and easier access to banking services and credit
To register a business name with BRELA, the applicant must meet the following conditions:
Be a Tanzanian national aged 18 or older.
Provide a National Identification Number (NIN).
Have an active mobile phone number.
Have a valid personal email address.
Supply the physical and postal address of the business and the owner's residence
Provides legal identity and protection for the business name.
Ensures no one else can use the same name—brand exclusivity.
Facilitates opening bank accounts and access to loans.
Enhances the business’s legal credibility and visibility in the market